13 May 2026
Preparing Your Team for a Monitoring Cycle
The best quarterly engagements start with a tidy SKU list and clear rival names. A little preparation keeps field days from drifting into guesswork.
Field notes
Guides from market intelligence work
Short pieces on shelf reading, briefing craft, and how traditional trade sits beside modern retail for local consumer brands in Hanoi.
7 March 2026
Watching Traditional Trade Beside Modern Retail
Local brands in Vietnam often sell in both wet-market counters and mini-mart chains. Growth monitoring has to respect how differently those channels behave.
19 January 2026
What a Growth Brief Should Include for a Local Brand
A useful brief for a Hanoi consumer brand is shorter than a research report and more specific than a motivational slide. These are the sections we refuse to skip.
11 November 2025
Reading Shelf Changes in Hanoi Neighborhood Stores
Small shifts in facing, pack size, and counter placement often appear weeks before a category’s sales story changes. Here is how we read those signals on foot.