Client stories
Evidence from finished engagements
Owners and category leads describe the audits, briefs, and monitoring cycles they commissioned—and what they did with the notes afterward.
“They caught that our honey jars had been pushed to the bottom shelf in four stores near Nga Tu So. We had heard complaints, but the dated notes made the distributor conversation concrete. The written brief ran long in places, though—we trimmed it ourselves before sharing with sales.”Lan Pham · Owner, local pantry brand · Quarterly Growth Monitoring
“The retail audit before our summer drink launch showed which mini-marts still had last season’s flavor up front. That single memo saved us from reprinting the wrong shelf talkers.”Minh Tran · Category lead, beverage startup · Retail Presence Audit
“I expected a thick competitor report. What I got was a short landscape brief naming five rivals I actually meet on shelf in Dong Da, with pack and price notes we could verify the same week.”Huyen Vo · Co-founder, personal care line · Competitor Landscape Brief
“Our brand health session forced us to stop arguing about social comments and look at what shopkeepers were substituting when we stocked out. Mildly uncomfortable, and useful.”Quang Le · Operations, household goods brand · Brand Health Consultation
Longer project notes
A snack brand’s quiet facing loss
Over one quarter we watched a Hanoi snack maker lose facings in two independent mini-mart clusters while holding steady in morning markets. The growth brief separated a temporary dump-bin campaign by a rival from a longer assortment change. The owner adjusted visit frequency with the affected distributors and recovered most of the lost space by the next cycle.
Pre-relaunch audit for a tea blend
Ahead of a packaging refresh, a tea brand commissioned a retail presence audit across agreed Dong Da and Ba Dinh stores. Out-of-date sachets and mixed old-new labels showed up in three locations. Clearing those before the relaunch kept the new pouch from sitting beside dusty stock that undercut the story.