Field coverage
The corridors we walk for local brands
Growth monitoring only works when the coverage map matches how your category actually sells. This page outlines the Hanoi areas and trade types we typically include.
Core districts
Most quarterly cycles concentrate on Dong Da, Ba Dinh, Cau Giay, and adjacent neighborhood clusters where independent mini-marts and morning markets still shape weekly baskets for many households.
Trade types we observe
- Independent mini-marts and family-run grocery counters
- Morning wet markets and specialty food lanes
- Selected modern mini-mart chains when they matter to your mix
- Campus and office-adjacent kiosks for beverage and snack categories
How coverage is agreed
At scoping we build a store list with you—priority doors first, then a rotating sample so the quarter does not overfit a single street. If your distributors concentrate outside this map, we discuss travel and timing before field days begin.