Engagement
Quarterly Growth Monitoring
A recurring field engagement that tracks how a local consumer brand shows up across Hanoi retail and neighborhood channels, then delivers a plain-language growth brief each quarter.
Flagship engagement
Who it is for
Local consumer brands that sell through traditional trade, modern retail, or specialty shops in Hanoi and need a steady outside view of how they are growing relative to nearby competitors.
What you receive
A clear quarterly picture of visibility, assortment changes, and growth signals you can act on with your own team or distributors.
Included
- Scheduled store and market observation visits
- Shelf presence and assortment notes for your category
- Competitor movement log for the quarter
- One written growth brief and a 60-minute review call
Outside this engagement
- Paid media buying or creative production
- Nationwide travel outside the agreed Hanoi coverage map
- Legal or regulatory filings
How we work
- Scope call to agree category, stores, and questions that matter
- Field visits across the quarter with dated observation notes
- Mid-cycle check-in if a sudden shelf or price shift appears
- Written brief and review call at quarter close
Preparation
Share current SKU list, priority competitors, and any store chains or markets you want watched first.